Building community 
through holistic strategy and communications

I’m Ari Kill, Founder of the Kill Kollective – an independent PR consultancy and community helping brands and creators sustain engaged audiences while amplifying the pioneered teachings of cult communications.

Prior to launching The Kill Kollective in 2019, I coined the term “cult communications” – an intentional communications approach that prioritizes creating deeper audience connections, while shifting the idea of publicity to a mindful practice. This balanced integration embraces both science and art to craft effective communication strategies for clients. Furthermore, pushing the industry forward to embrace the idea of modern-day “PR psychologists”, and understanding the cross-functional future of public relations.

I enjoy giving back to the PR community as the Head of Community Relations for the Black Tech PR Society – a global advocacy platform and community amplifying diversity in communications across tech and venture capital. Additionally, I’m a Communications Manager at global PR agency Golin – specializing in Executive Visibility for brands like PepsiCo, Sephora, Kenvue, and more.

I am devoted to helping brands serve a higher purpose and channel the nature of cult brands to develop loyal communities and fan bases through conscious communications – always celebrating CULTure. 🔺