Building community 
through holistic strategy and communications

I’m Ari Kill— a publicist and the first African American cult marketing expert. I believe in the power of holistic communications, and achieving cult status through authentic brand loyalty. I founded The Kill Kollective in 2019, as an integrated cult marketing and public relations agency that reimagines publicity and brand strategy as a mindful practice. I wanted to develop an approach that helped brands and influencers reach true self-fulfillment through audience connection, turning supporters into brand evangelists. I also realized that many brands struggled with monetizing their communities and developed a deeper understanding of the wellness challenges of maintaining long-term brand relevancy. I believe everyone deserves to ignite their power and ability to create a cult following.

Through my Cult Communications Manifesto, technical data from psychology, spirituality, and religion is utilized to explain marketing trends and inform brand strategy. I am devoted to helping brands serve a higher purpose and channel the nature of cult brands to master the art of exclusivity and distinguish uniquely from competitors. Monetizing your brand's purpose doesn't have to be a stressful process, you can always kill it and transform your narrative.