
A Cult Marketing Expert, Publicist, Entrepreneur and Public Speaker.
Building community
through holistic strategy and communications

This is me
I’m Ari Kill— a publicist and the first African American cult marketing expert. I believe in the power of holistic communications, and achieving cult status through authentic brand loyalty. I founded The Kill Kollective in 2019, as an integrated cult marketing and public relations agency that reimagines publicity and brand strategy as a mindful practice. I wanted to develop an approach that helped brands and influencers reach true self-fulfillment through audience connection, turning supporters into brand evangelists. I also realized that many brands struggled with monetizing their communities and developed a deeper understanding of the wellness challenges of maintaining long-term brand relevancy. I believe everyone deserves to ignite their power and ability to create a cult following.
Through my Cult Communications Manifesto, technical data from psychology, spirituality, and religion is utilized to explain marketing trends and inform brand strategy. I am devoted to helping brands serve a higher purpose and channel the nature of cult brands to master the art of exclusivity and distinguish uniquely from competitors. Monetizing your brand's purpose doesn't have to be a stressful process, you can always kill it and transform your narrative.
Content Strategy Public Relations
Community Building
Branding Social Media
Partnerships Fundraising
Creative Initiatives

In the Kill Kollective We Trust
Brands that I've worked with:











