Our Process

Fortis Fortuna Adiuvat

Receiving attention as an influencer, public figure or brand is more than social media likes, buzzwords, media mentions, and followers. Our society has redefined the idea of the traditional celebrity personality and the concept of "fame" or a cult following" is available to anyone with the resilience for more.

At the core of public relations, there is human connection. We believe that the future of communications will rely on the ability of brands to develop a cult following in order to enhance relevance over time and a competitive industry edge— turning followers into believers of your vision and likes into customers. We understand that the act of pursuing publicity is a mindful practice, awakening your audience to connect with your brand on the deepest level.

We are committed to helping you monetize your purpose and authentically breath the life of your brand into your target audience and the media. Every brand deserves to understand the power of communicating your own unique brand manifesto and the opportunities behind reaching cult status. It is essential for us to share our knowledge of the Cult Communications Manifesto, and the secrets that will help you achieve the undeniable appeal of a cult brand.

Kill Kollective

Cult Communications Manifesto

The Kill Kollective Cult Communications Manifesto guides our communications strategy and holistic approach towards building a cult brand and authentic brand loyalty. Cult marketing and public relations are interconnected towards the path of enlightenment of building a cult following and developing devout brand evangelists. In order to kill it, you must be ready to showcase your power, influence, and expertise in a favorable manner through exceeding all expectations.

We want to share the art of cult brand communications through our 8 core principles:

I. Self-Awareness

A brand or persona is born under the revelations of self-awareness and in uncovering the spirit behind the business. Self-awareness is a core attribute of brand likeability towards communicating true authenticity and transparency.

II. Ideology

Cult brands have a clear belief system and stand for a wider vision beyond a product. Brand ideology creates believers. If the vision, purpose, beliefs, and behaviors are strong, credible, and attractive — people will buy into the ideology and become advocates for the brand.

III. Belonging

Cult brands build healthy communities that create authentic belonging and loyalty. A brand community is a place where people who have an emotional connection to your brand can connect with each other and with your brand's culture.

IV. Initiation

As a cult brand creator, you must initiate yourself into your brand's culture and embody the unique philosophy, aesthetic, mission and values of your business. Well-designed and popular brand-specific rituals are virtually impossible for competitors to imitate, no matter how similar or even superior their own products may be.

V. Disrupt

Brands must be unapologetic about disrupting industry traditions and conventional pipelines. It is key to be able to articulate different or original perspectives in a way that brings you closer to your audiences and objectives.

VI. Lead

Be the first to claim a new technique, movement, or content idea as yours. Fearless industry leaders are able to adapt to ever-changing trends and technology innovation, bridging the gap of relevance.

VII. Exclusivity

Cult brands understand the art of selling exclusivity and the strategy of delivering brand mystery. Effectively communicating a sense of mystery adds value to a product or brand, piquing curiosity and capturing one's attention.

VIII. Transcedence

Cult brands and personas elevate human existence and the possibilities to reach an audience are endless. Through transcendence, brands are centered in shared values—where the needs of customers are aligned with the brand’s reason for being. The mission of transcendence is to add new value rather than compete for the value that already exists.